Privacy Policy
Effective as of February 27, 2026
This Privacy Policy describes how FlowLegalPartners (“FlowLegalPartners,” “we,” “us” or “our”) processes information about you through our website, services, and other activities described in this Privacy Policy (collectively, the “Service”).
FlowLegalPartners operates as an attorney advertising and marketing platform. We maintain attorney and firm marketing pages, create and manage advertising campaigns (including Google Ads) on behalf of participating attorneys, and collect information about your legal needs to share with attorneys in our network. This Privacy Policy explains what we collect, how we use it, who we share it with, and your rights.
Index
Information we collect about you
Information you provide to us. You may directly provide us with information, including:
- Contact information, such as your name, email address, phone number, and mailing address.
- Location data, such as your ZIP code, state, and city, used to show you attorneys in your area.
- Case information, such as legal issue details, incident descriptions, timeline information, and other details about your legal matter.
- Communication preferences, such as preferred contact methods and times.
- Verification data, such as information used to verify your identity for privacy requests.
Automatic data collection. We and our service providers may automatically collect information, including:
- Device and technical data, such as your IP address, browser type, device information, and operating system.
- Usage data, such as pages visited, time spent, navigation patterns, and referral sources.
- Analytics data, such as website performance metrics, user interactions, Google Analytics 4 (GA4) event tracking, and conversion tracking for managed Google Ads campaigns.
- Advertising data, such as ad click identifiers (Google Click ID / GCLID), campaign attribution parameters, landing page URLs, and referral sources from Google Ads and other advertising platforms.
- Cookie data, such as preferences, session information, and advertising identifiers.
How we use your information
Service delivery. We use your information to:
- Show you attorneys in our network based on your legal needs and location
- Enable communication between you and attorneys in our network
- Process and respond to your inquiries and requests
- Improve our directory and service quality
Communications and marketing. We use your information to:
- Send service-related notifications and updates
- Provide educational content about legal topics (with consent)
- Conduct customer satisfaction surveys
- Market our services (you can opt out at any time)
Legal and compliance. We use your information to:
- Comply with applicable laws and regulations
- Protect against fraud, abuse, and security threats
- Enforce our terms of service and other agreements
- Respond to legal requests and court orders
Advertising and conversion tracking
FlowLegalPartners creates and manages Google Ads campaigns on behalf of participating attorneys. When you click on one of these ads and visit our website, the following data processing occurs:
- Click tracking — Google assigns a click identifier (GCLID) that allows us to attribute your visit to a specific advertising campaign. This helps attorneys measure advertising effectiveness.
- Conversion tracking — If you submit an intake form after clicking an ad, we report this conversion event to Google Ads (without sharing the substance of your legal matter) so the attorney can measure campaign performance.
- Analytics — We use Google Analytics 4 (GA4) to understand website usage patterns, traffic sources, and user interactions. GA4 data is used for service improvement and advertising optimization.
- Remarketing — We may use advertising cookies to show relevant ads to people who have previously visited our website. You can opt out of remarketing through your Google Ads settings at adssettings.google.com.
We do not share the specific details of your legal matter, case description, or intake form responses with Google or any advertising platform. Only aggregate conversion events (e.g., “a form was submitted”) are reported for campaign optimization.
Pro bono intake data
When you submit a pro bono intake form, we collect additional information to facilitate your request for free legal services:
- Household information — household size and income bracket (e.g., “below 200% FPL”), used to help assess potential eligibility for pro bono services
- Legal issue details — description of your legal matter and practice area, shared with the attorney you select
- Contact information — name, email, and phone number, shared with the attorney you select so they can contact you
Your pro bono intake data is shared only with the attorney you select from the pro bono directory. We never assign you to an attorney — you always choose. Pro bono intake data is never sold to third parties and is never used for paid lead generation or advertising purposes.
Pro bono intake data is retained in accordance with our standard data retention practices described in the Data retention section below.
Income data collection
Our pro bono intake process may collect income information to help determine potential eligibility for free legal services. We handle this data with heightened care:
- Bracket, not exact figure — we collect your income bracket (e.g., “below 125% FPL,” “125–200% FPL”), not your exact income amount
- Client-side calculation — the Federal Poverty Level eligibility calculation is performed entirely in your browser. Your exact income figure is never transmitted to our servers
- Never used for advertising — income bracket data is never used for advertising targeting, profiling, or marketing purposes
- Not shared beyond the selected attorney — income bracket data is included with your pro bono intake submission and shared only with the attorney you select
- Self-reported — income information is provided by you and is not verified by FlowLegalPartners
AI chatbot data
If you use our AI chatbot feature, we process your conversation data as follows:
- Third-party AI processing — chatbot conversations are processed by third-party artificial intelligence providers to generate responses. These providers process your messages under their data processing agreements with us and do not use your conversations to train their models
- 90-day log retention — chatbot conversation logs (your messages and AI responses) are retained for 90 days for quality assurance and compliance monitoring, then permanently deleted
- Not shared with attorneys — chatbot conversation data is not shared with attorneys in our network. If you want to share details of your legal matter with an attorney, use our intake forms or contact the attorney directly
- No advertising use — chatbot conversation data is not used for advertising, profiling, or marketing purposes
The chatbot is an AI assistant that provides general information only. It does not provide legal advice and no attorney-client relationship is created through chatbot interactions. See our Terms of Service for additional chatbot disclaimers.
Your privacy rights
Depending on your location, you may have the following rights regarding your personal information:
- Right to access — request access to your personal information and a copy of the data we hold about you.
- Right to correct — request correction of inaccurate or incomplete personal information.
- Right to delete — request deletion of your personal information, subject to legal retention requirements.
- Right to opt-out — opt out of data sales, targeted advertising, and automated decision-making.
You can exercise your privacy rights through:
Do not sell my personal information
Under the California Consumer Privacy Act (Cal. Civ. Code §§ 1798.100–1798.199.100, “CCPA”), the Colorado Privacy Act (C.R.S. §§ 6-1-1301–6-1-1313), the Texas Data Privacy and Security Act (Tex. Bus. & Com. Code §§ 541.001–541.205), and similar state privacy laws, consumers have the right to opt out of the “sale” of their personal information.
FlowLegalPartners does not sell your personal information to third parties for monetary or other valuable consideration as defined by these laws. When we share your case information with attorneys in our network, this constitutes delivery of a service you requested (connecting with attorneys), not a sale of personal information.
If you wish to exercise your right to opt out of any data sharing, you may do so through our Consumer Privacy Rights Portal or by contacting privacy@flowlegalpartners.com.
Communication consent
By providing your contact information, you provide express written consent under the Telephone Consumer Protection Act (47 U.S.C. § 227) to receive communications from FlowLegalPartners and attorneys in our network, including calls, texts, and emails, including automated or prerecorded messages. Consent is not a condition of receiving a referral. Email communications comply with the CAN-SPAM Act (15 U.S.C. §§ 7701–7713).
You can opt out at any time by:
- Replying “STOP” to text messages
- Clicking unsubscribe links in emails
- Contacting us directly
- Using our Consumer Privacy Rights Portal
Data security
We implement appropriate technical and organizational measures to protect your personal information, including encryption of data in transit and at rest, access controls, regular security assessments, and incident response procedures.
While we strive to protect your information, no internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security of your data.
Data retention
We retain your personal information only as long as necessary to provide our services and comply with legal obligations:
- Lead information: up to 7 years for legal and business purposes
- Communication records: up to 3 years unless legally required longer
- Advertising records: ad copy, landing page snapshots, and campaign data are retained for 4 years after an ad stops serving, in compliance with state attorney advertising record-keeping requirements
- Website analytics: aggregated and anonymized after 26 months
- Marketing data: retained until you opt out or request deletion
Attorney directory information
FlowLegalPartners maintains a directory of attorneys licensed to practice law in the United States. This directory may include attorneys who are not current customers or users of our platform.
For attorneys who have not claimed their listing, we display only publicly available information sourced from state bar association records, court records, and publicly accessible legal directories. This includes the attorney's name, firm name, city, state, practice areas, and state(s) of bar admission. We do not display private contact information for unclaimed listings.
We do not attribute ratings, reviews, badges, certifications, or other performance metrics to attorneys who have not provided such information through our platform. Information displayed for unclaimed listings is limited to publicly available data as described above.
The inclusion of an attorney in our directory does not indicate any business relationship, endorsement, or affiliation between the listed attorney and FlowLegalPartners. Unclaimed listings are clearly distinguished from claimed listings in our directory.
Attorneys may request removal of their unclaimed listing or correction of inaccurate information by contacting privacy@flowlegalpartners.com. We will process removal requests within 30 days.
Children's privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 13 as defined by the Children's Online Privacy Protection Act (15 U.S.C. §§ 6501–6506, “COPPA”). If we become aware of such collection, we will delete it promptly.
Because our services involve legal matters requiring the capacity to enter into contracts, users must be at least 18 years of age (or the age of majority in their state of residence) to use our platform. Minors seeking legal assistance should have a parent or legal guardian submit inquiries on their behalf.
State-specific privacy rights
Residents of certain states have additional privacy rights under state law. Select your state for jurisdiction-specific information:
State-specific privacy policies are also available for:
Minnesota, Colorado, Texas, Florida, California, Nevada, North Carolina, Arizona, Georgia, New York
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on our website. Your continued use of our services after such updates constitutes acceptance of the revised policy.
How to contact us
If you have questions about this Privacy Policy or want to exercise your privacy rights:
Privacy Team
Email: privacy@flowlegalpartners.com
Consumer Privacy Rights Portal: flowlegalpartners.com/consumer-privacy-rights
Business Address
FlowLegalPartners Privacy Department
202 N Cedar Ave STE #1
Owatonna, MN 55060